Blockchain – Getting rid of the Middle-Man and Double-Spending The Blockchain, which is the technology behind Bitcoin, Ethereum, and countless other cryptocurrencies, is creating a new paradigm. A paradigm free from central control. However, like all new technologies, its capabilities can both free us and, unfortunately, enslave us. Having a 3rd party verifying a payment …
Email Marketing Still Matters As humanity dives deeper into the digital era with Artificial Intelligence (AI) and 3D printing, email—one of the digital era’s first creations— is still an important part of a digital marketing campaign. In fact, email marketing is the preferred communication medium for customers (Larson, 2014). According to EmailIsNotDead.com , countless of …
Telecom SEO – Is that even a term? Well, if it isn’t, then it should be. What is a Telecom SEO? A Telecom SEO is both an expert in telecommunications and an expert in search engine optimization (SEO). Telecommunications is a large field and usually employs engineers (Radio & Electrical), marketers, and sales. However, not …
The Value of Integrated Marketing Communications (IMC) Marketing has been around since the beginning of human commerce. Trying to convince individuals to spend their hard-earned money on a product or service is a competitive yet well-researched endeavor. With the advent of 4G/LTE (Mobile Broadband), Smartphones, Mobile Apps and Web 2.0, the entire face of marketing …
US Ready for 5G Although some people may disagree with my title, such as Fortune Magazine, citing the reason that there is not enough fiber in the ground to handle all the traffic that 5G would need– I beg to differ. Nobody in their right mind would cover this vast continent with fiber unless it …
Broadband and Rural America Yesterday, Verizon decided to drop 8,500 broadband customers from their network. The reason cited was that they were using too much data, and were causing the company losses. I recently shared on slideshare.net a presentation on T-Mobile’s 600Mhz, and the opportunity to serve broadband to rural America. T-Mobile has already begun …
iPhone 8 Does not Support 600Mhz So what? I have seen articles here, here, and here, stating that the new Apple iPhone 8 does not support 6ooMhz. Again, so what? These articles are taking shots at T-Mobile’s 600Mhz strategy of covering the entire US by 2018. T-Mobile, however, has plenty of frequency that the iPhone …
Future Trends in Advertising Advertising has been around since the dawn of human commerce and trade. It has taken on many forms and has evolved with the evolution of civilization. Smartphones and mobile broadband (4G, 5G and beyond) have changed the economic landscape forever. Retail and commerce, in general, is almost moving entirely online, so …
Impact of Consumer Behavior on Marketing Strategy The US Wireless Industry is extremely competitive, having four big businesses fighting in a market that is very mature with a high penetration rate. This dilemma leaves Verizon, AT&T, T-Mobile, and Sprint with the task of convincing existing customers that they are the best in coverage and products, …
Values and Consumer Behavior Over the years, there has been a massive shift in gender roles and masculinity in the United States. Women have seen an increasing role in the workforce, and many have become the breadwinners of the household. Therefore, the society as a whole saw a decline in masculinity with men assuming roles …