Consumer Behavior

Value of Integrated Marketing Communications (IMC)

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The Value of Integrated Marketing Communications (IMC) Marketing has been around since the beginning of human commerce. Trying to convince individuals to spend their hard-earned money on a product or service is a competitive yet well-researched endeavor. With the advent of 4G/LTE (Mobile Broadband), Smartphones, Mobile Apps and Web 2.0, the entire face of marketing …

T-Mobile’s Winning Strategy – Unlimited

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Impact of Consumer Behavior on Marketing Strategy The US Wireless Industry is extremely competitive, having four big businesses fighting in a market that is very mature with a high penetration rate. This dilemma leaves Verizon, AT&T, T-Mobile, and Sprint with the task of convincing existing customers that they are the best in coverage and products, …

Marketing Strategy – Values and Consumer Behavior

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Values and Consumer Behavior Over the years, there has been a massive shift in gender roles and masculinity in the United States. Women have seen an increasing role in the workforce, and many have become the breadwinners of the household. Therefore, the society as a whole saw a decline in masculinity with men assuming roles …