Month: August 2017

Future Trends in Advertising

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Future Trends in Advertising Advertising has been around since the dawn of human commerce and trade. It has taken on many forms and has evolved with the evolution of civilization. Smartphones and mobile broadband (4G, 5G and beyond) have changed the economic landscape forever. Retail and commerce, in general, is almost moving entirely online, so …

T-Mobile’s Winning Strategy – Unlimited

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Impact of Consumer Behavior on Marketing Strategy The US Wireless Industry is extremely competitive, having four big businesses fighting in a market that is very mature with a high penetration rate. This dilemma leaves Verizon, AT&T, T-Mobile, and Sprint with the task of convincing existing customers that they are the best in coverage and products, …

Marketing Strategy – Values and Consumer Behavior

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Values and Consumer Behavior Over the years, there has been a massive shift in gender roles and masculinity in the United States. Women have seen an increasing role in the workforce, and many have become the breadwinners of the household. Therefore, the society as a whole saw a decline in masculinity with men assuming roles …