Digital Marketing

Digital Marketing Vs. Traditional Marketing

We all know about the 4 Ps of Marketing, right? As a refresher they are Product, Price, Placement (distribution), and Promotion (advertising). The 4 Ps are still kind of relevant today, but it cannot really be applied to digital marketing and e-commerce.

Digital Marketing (DM) actually up-ends traditional marketing. The ability to create buzz and viral messaging can be done through social media and clever SEO techniques without the permission of newspapers and the old media. That said, those publication websites are given high authority by Google. So, if you want your website to have any rankings, it’s going to have to be linked to from those websites.

However, that will not stop you from creating a social media campaign that can take off on the Internet. Notice what Kickstarter has done. It has democratized the way we invent and fund products.

The best material and books about DM can be found at David Meerman Scott website. I really enjoy DM, especially when I can combine the two worlds of Telecom and SEO, or a Telecom SEO.

The Blockchain and Digital Marketing

blockchain, bitcoin, ethereum, smart contracts, digital marketing, future trends

Blockchain – Getting rid of the Middle-Man and Double-Spending The Blockchain, which is the technology behind Bitcoin, Ethereum, and countless other cryptocurrencies, is creating a new paradigm. A paradigm free from central control. However, like all new technologies, its capabilities can both free us and, unfortunately, enslave us. Having a 3rd party verifying a payment …

Why Email Marketing Still Matters

email marketing, email, marketing, ditgital marketing, content marketing, marketing strategy, inbound marketing

Email Marketing Still Matters As humanity dives deeper into the digital era with Artificial Intelligence (AI) and 3D printing, email—one of the digital era’s first creations— is still an important part of a digital marketing campaign. In fact, email marketing is the preferred communication medium for customers (Larson, 2014). According to EmailIsNotDead.com , countless of …

Telecom SEO – Is that even a term?

telecom seo, telecom content marketing, contenet strategy, marketing strategy

Telecom SEO – Is that even a term? Well, if it isn’t, then it should be. What is a Telecom SEO? A Telecom SEO is both an expert in telecommunications and an expert in search engine optimization (SEO). Telecommunications is a large field and usually employs engineers (Radio & Electrical), marketers, and sales. However, not …

Value of Integrated Marketing Communications (IMC)

integrated marketing communications, imc, marketing strategy, t-mobile, tmobile, marketing

The Value of Integrated Marketing Communications (IMC) Marketing has been around since the beginning of human commerce. Trying to convince individuals to spend their hard-earned money on a product or service is a competitive yet well-researched endeavor. With the advent of 4G/LTE (Mobile Broadband), Smartphones, Mobile Apps and Web 2.0, the entire face of marketing …

Future Trends in Advertising

future trends advertising marketing

Future Trends in Advertising Advertising has been around since the dawn of human commerce and trade. It has taken on many forms and has evolved with the evolution of civilization. Smartphones and mobile broadband (4G, 5G and beyond) have changed the economic landscape forever. Retail and commerce, in general, is almost moving entirely online, so …

About Me – Telecom, SEO, and Digital Marketing

hazim alaeddin, telecom, digital marketing, digital marketer, content marketing, writing, IMC, marketing, SEO, Search engine optimization, telecom seo

Telecom – High-speed Wireless Happily married to my beautiful wife Celine, and father to my beautiful daughter, Maya; I am a lover of technology, science fiction and the history (and future) of the Human race. I began my career in Information Technology, which led me to become a contractor in Iraq in April 2004 working …