Why Email Marketing Still Matters

email marketing, email, marketing, ditgital marketing, content marketing, marketing strategy, inbound marketing

Email Marketing Still Matters As humanity dives deeper into the digital era with Artificial Intelligence (AI) and 3D printing, email—one of the digital era’s first creations— is still an important part of a digital marketing campaign. In fact, email marketing is the preferred communication medium for customers (Larson, 2014). According to , countless of …

Value of Integrated Marketing Communications (IMC)

integrated marketing communications, imc, marketing strategy, t-mobile, tmobile, marketing

The Value of Integrated Marketing Communications (IMC) Marketing has been around since the beginning of human commerce. Trying to convince individuals to spend their hard-earned money on a product or service is a competitive yet well-researched endeavor. With the advent of 4G/LTE (Mobile Broadband), Smartphones, Mobile Apps and Web 2.0, the entire face of marketing …