The Value of Integrated Marketing Communications (IMC) Marketing has been around since the beginning of human commerce. Trying to convince individuals to spend their hard-earned money on a product or service is a competitive yet well-researched endeavor. With the advent of 4G/LTE (Mobile Broadband), Smartphones, Mobile Apps and Web 2.0, the entire face of marketing …
US Ready for 5G Although some people may disagree with my title, such as Fortune Magazine, citing the reason that there is not enough fiber in the ground to handle all the traffic that 5G would need– I beg to differ. Nobody in their right mind would cover this vast continent with fiber unless it …
Broadband and Rural America Yesterday, Verizon decided to drop 8,500 broadband customers from their network. The reason cited was that they were using too much data, and were causing the company losses. I recently shared on slideshare.net a presentation on T-Mobile’s 600Mhz, and the opportunity to serve broadband to rural America. T-Mobile has already begun …
iPhone 8 Does not Support 600Mhz So what? I have seen articles here, here, and here, stating that the new Apple iPhone 8 does not support 6ooMhz. Again, so what? These articles are taking shots at T-Mobile’s 600Mhz strategy of covering the entire US by 2018. T-Mobile, however, has plenty of frequency that the iPhone …
Impact of Consumer Behavior on Marketing Strategy The US Wireless Industry is extremely competitive, having four big businesses fighting in a market that is very mature with a high penetration rate. This dilemma leaves Verizon, AT&T, T-Mobile, and Sprint with the task of convincing existing customers that they are the best in coverage and products, …