Blockchain – Getting rid of the Middle-Man and Double-Spending The Blockchain, which is the technology behind Bitcoin, Ethereum, and countless other cryptocurrencies, is creating a new paradigm. A paradigm free from central control. However, like all new technologies, its capabilities can both free us and, unfortunately, enslave us. Having a 3rd party verifying a payment …
Month: October 2017
Email Marketing Still Matters As humanity dives deeper into the digital era with Artificial Intelligence (AI) and 3D printing, email—one of the digital era’s first creations— is still an important part of a digital marketing campaign. In fact, email marketing is the preferred communication medium for customers (Larson, 2014). According to EmailIsNotDead.com , countless of …
Telecom SEO – Is that even a term? Well, if it isn’t, then it should be. What is a Telecom SEO? A Telecom SEO is both an expert in telecommunications and an expert in search engine optimization (SEO). Telecommunications is a large field and usually employs engineers (Radio & Electrical), marketers, and sales. However, not …
The Value of Integrated Marketing Communications (IMC) Marketing has been around since the beginning of human commerce. Trying to convince individuals to spend their hard-earned money on a product or service is a competitive yet well-researched endeavor. With the advent of 4G/LTE (Mobile Broadband), Smartphones, Mobile Apps and Web 2.0, the entire face of marketing …