The Value of Integrated Marketing Communications (IMC) Marketing has been around since the beginning of human commerce. Trying to convince individuals to spend their hard-earned money on a product or service is a competitive yet well-researched endeavor. With the advent of 4G/LTE (Mobile Broadband), Smartphones, Mobile Apps and Web 2.0, the entire face of marketing …
Impact of Consumer Behavior on Marketing Strategy The US Wireless Industry is extremely competitive, having four big businesses fighting in a market that is very mature with a high penetration rate. This dilemma leaves Verizon, AT&T, T-Mobile, and Sprint with the task of convincing existing customers that they are the best in coverage and products, …
Telecom – High-speed Wireless Happily married to my beautiful wife Celine, and father to my beautiful daughter, Maya; I am a lover of technology, science fiction and the history (and future) of the Human race. I began my career in Information Technology, which led me to become a contractor in Iraq in April 2004 working …