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Value of Integrated Marketing Communications (IMC)

By on Wednesday, October 4, 2017
integrated marketing communications, imc, marketing strategy, t-mobile, tmobile, marketing

The Value of Integrated Marketing Communications (IMC) Marketing has been around since the beginning of human commerce. Trying to convince individuals to spend their hard-earned money on a product or service is a competitive yet well-researched endeavor. With the advent of 4G/LTE (Mobile Broadband), Smartphones, Mobile Apps and Web 2.0, the entire face of marketing …

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